7D/Red Rock/EF 35mm/50mm/85mm
Director: Dee Meaden
'To promote the UK launch of health and energy drink, SoBe, we took UK Brit Award winner, Ellie Goulding, to Miami in order to discover the ‘Spirit of South Beach’ and bring a slice of sunny Miami culture back to UK consumers.
So far, the four episodes have collectively received over 145,000 views on YouTube.
In the first episode, Ellie explores Miami health culture and meets fascinating local celebrity, 'The Raven', a man who's been running along the entire length of South Beach every day for the past 30 years.'